Auchan Hungary realised a new store concept in Kőbánya, one that had already been tested in the USA and Western Europe. The ‘Auchan superstore’ offers a bigger selection of products than ordinary supermarkets and innovative shopping solutions, at favourable prices.
Customers don’t even have to queue if they use the ‘click&collect’ service. Auchan Hungary CEO Dominique Ducoux told: the new concept forms part of the chain’s expansion strategy. //
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