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Shoppers can win with the little Hungarian hearts
In February Hungarian Product Nonprofit Kft. organised a prize game in Auchan stores: shoppers who purchased a trademark bearing Hungarian product could get a little Hungarian heart on the campaign’s...
View ArticleAuchan Tests ‘Shop Without Staff’ In France
Auchan Retail France has announced that it is testing a new ‘shop without staff’ concept – Auchan Minute – in its headquarters in France. It involves a vending machine which offers a wide range of...
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Auchan is preparing with a selection of carefully selected products and many...
According to Auchan’s experience, Hungarian consumers no longer believe that the decisive factor is the price: quality is growing every year, including during holidays. Thus, the supermarket chain...
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On average, the salary of 1,100 employees at Auchan increased by 9 percent...
On average, the salary of 1,100 senior and subordinate employees increased by 9 percent at the Auchan Retail Magyarország from 1 April. The company spent 325 million forints on new pay increases –...
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Magazine: Energy drinks are going in a more natural direction
In 2018 energy drinks produced one of the biggest sales growths in the soft drink category: sales grew by two-digit numbers in both value and volume; only ice teas performed better than this. Dóra...
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Nespresso coffee machines are now also available in Auchan stores
In May Auchan stores started selling Nespresso coffee machines: favourably priced Essenza Mini and Inissia coffee machines can be found on the shelves of 11 Auchan stores, together with other machines...
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Nespresso coffee machines are already available in Auchan
Another milestone has arrived in the life of Nespresso. The brand has expanded its range of collaborative partners with the convenience of customers, so Nespresso is waiting the customers in the Auchan...
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Magazine: Growing importance of modern channels in fruit and vegetable sales
Eszter Kocsis, Nielsen’s retail services senior manager spoke about the results of the company’s fruit and vegetable buying habits survey at the 5th Zsendülés conference in Szeged. She revealed that...
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European Fraich Fantasy
Last year Hungarian families tasted more than 3,000kg of fruits and vegetables as part of the European Fraich Fantasy programme. The joint campaign of the Hungarian Chamber of Agriculture (NAK) and...
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Moscow: a place where we can learn a lot
At the end of March I flew to Moscow to visit the POPAI Russian Awards in-store display contest, and to participate in the POPAI meeting as president of the Hungarian association. Ágnes...
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Even nicer stores and better sales results from Rossmann
Last year Rossmann celebrated 25 years in Hungary. Our magazine interviewed managing director László Flórián. Which were the most important events and results for Rossmann in 2018? László...
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Auchan anniversary, combined with a strategic renewal
In 2018 Auchan celebrated 20 years in Hungary. Dominique DucouxCEOAuchan Retail Hungary Dominique Ducoux, CEO of Auchan Retail Magyarország told that they had opened new supermarkets and superstores,...
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Schwarz Group Dominates European Retail
As in the previous year, German Schwarz Group leads the ranking. With a gross sales plus on company level of 6.3 percent it reached a 7 percent market share in LZ Retailytics’ European retail universe...
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Good sales results featured in this year’s FMCG retailer ranking
Trade magazin traditionally publishes its FMCG retailer ranking on the first workday in June. The good sales results of former years improved further last year. Although there was no change in the Top...
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Online shops: a new No.1
After four years there is a new No.1 among online shops in Hungary: sales data from 2018 show that eMAG is the biggest player now, ahead of the former 1st-placed Extreme Digital; Media Markt finished...
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Auchan is preparing with a selection of carefully selected products and many...
According to Auchan’s experience, Hungarian consumers no longer believe that the decisive factor is the price: quality is growing every year, including during holidays. Thus, the supermarket chain...
View ArticleClik here to view.
On average, the salary of 1,100 employees at Auchan increased by 9 percent...
On average, the salary of 1,100 senior and subordinate employees increased by 9 percent at the Auchan Retail Magyarország from 1 April. The company spent 325 million forints on new pay increases –...
View ArticleClik here to view.
Magazine: Energy drinks are going in a more natural direction
In 2018 energy drinks produced one of the biggest sales growths in the soft drink category: sales grew by two-digit numbers in both value and volume; only ice teas performed better than this. Dóra...
View ArticleClik here to view.
Magazine: Moscow: a place where we can learn a lot
At the end of March I flew to Moscow to visit the POPAI Russian Awards in-store display contest, and to participate in the POPAI meeting as president of the Hungarian association. Ágnes...
View ArticleClik here to view.
Nespresso coffee machines are now also available in Auchan stores
In May Auchan stores started selling Nespresso coffee machines: favourably priced Essenza Mini and Inissia coffee machines can be found on the shelves of 11 Auchan stores, together with other machines...
View Article